Onehunga’s own SWIDT have released their 6-song EP The Most Electrifying.
SWIDT’s style is in the same contemporary direction as American Superstars J Cole and Migos, but with SWIDT’s exceptional talent of translating their big personalities, humour, wit and vibe to their records. SWIDT are very New Zealand, very Auckland and very Polynesian. They have a true Polynesian sound to their music which almost seeps in unintentionally but this gives them the edge when it comes to creating an original sound.
SWIDT have a beat maker as part of the team and it really helps further define their sound. SmokeyGotBeatz is an exceptional beat smith. I love his sound; it’s crisp, bass heavy and sparse and it holds the rapper’s bars well. He is a huge part of the consistent world class sound of SWIDT.
SWIDT dropped their current EP on July 27th, keeping them in the public eye and ensuring no one forgets “Who run it”. Which just so happens to be the name of track number 1 on the EP. Who Run It is a lumbering bass heavy giant of a track featuring that witty word play that SWIDT are so well known for.
Track 2 switches it up with No Emotions In The Wild which changes the mood for a moment with a contemplative and heartfelt RnB type feel, before it breaks into the second half of the song. With an energetic pace and hard delivery which turns the whole feeling on its head, it is almost like two different songs with only the lyrical theme tying them together. I really like this song writing technique. It’s like having a warm shower then someone turning on the cold tap. It startles you a bit but really wakes you up.
Track 3 Praise is one of those reminiscing tracks. looking back at where they started, freestyling at Khuja Lounge and catching the bus to the city.
Mood is a sassy little number. Jazzy in feel with a laidback smoky female vocal on the hook. Being from the same city as me, really helps SWIDT in my estimation of them, when they drop inside jokes like “Bye Felisha”, I give a smirk of recognition.
Henny Freestyle is an attitude packed trap banger. I’m not in tune enough with SWIDT to know by ear which rapper does what verses yet, but I can tell you besides their immaculate word play they really pack in some intricate rhythms. Skilfully riding the sparse bass music soundscape off into the sunset of my imagination.
Facts is an autotuned, raga infused, slow dreamy and very floaty bass banger. What the kids are calling “Wavy”.
SWIDT are flexing their talent muscles for all to see. This is not only world class; these songs are better than a lot of contemporary Hip-Hop in general and best of all SWIDT is Hip-Hop tailormade for New Zealanders. If you’re from Auckland, you’re really going to relate to the content. It’s a treat to hear music this good.
So, if you’re a Hip-Hop fan get on Spotify and check it out.
Review written by James Castady-Kristament
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About the author jck2
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JCK formed in music school in 2002 as `JCK and the dirty ho bags`. Back then It was James Castady-Kristament as MC and 3 female back up singer and dancers.That incarnation didn`t last long but one of the singers Lou Ludbrook would go on to be the second member of JCK in its second incarnation as a boy/girl duo. They worked hard writing recording and playing shows around Auckland City which eventually payed off. In 2004 they caught the attention of respected Indie label Pagan/Antenna records and scored a record deal. Soon after, they were successful in receiving funding from New Zealand on Air and recorded their debut single ‘Freak in the club’ with an accompanying music video, Freak in the club was a “Hip Pop” single that took the nation by storm and played on all of New Zealand’s music television shows for a good part of a year.
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