Cleverly releasing her spooky EP Haunted on Friday 13th of October, emerson kole’s new five-track collection proves how well-thought-out her artistry and sound is, with a dark alternative pop sound soaked in reverb and creepy production.
Haunted invokes the feeling of walking alone at night, hoping like hell you’ll make it home safe. Cake centres around gorey imagery of ripping a heart out to “eat it like cake”, a powerful introduction to the fierce character of emerson kole as a persona of songwriter Erin Myers. Boy You Better Run opts for a grungier sound, combining kole’s saccharine, light vocal with a cyclical electric guitar riff, the perfect soundtrack to a 90’s B-grade horror movie. This track is the most dynamic of the bunch, building to a vengeful chorus that paints kole as a fearsome villainess.
The upbeat 80s-esque drums and sharp guitars of 6 Feet Deep offer a nice tonal shift amidst the slower-paced tracks. Its punchy pre-chorus offers up rhythmic one liners, visualising kole trying to escape a coffin, rotting with worms and other unsightly creatures taking over her body. However, the danger of lurking in this dark pop genre is often that the muted melodies can lose some of the thrill that pop often calls for.
So, it’s exciting to see a more literal take on the fear-focused lyricism with ballad Medicine. Here, kole depicts the struggle of trying to help a partner fight off mental “demons”. Alongside closing track Haunted, kole’s whispered delivery on this song feels reminiscent of Billie Eilish, but with a more accented, emotional spin. By this point, some of the lyrical content surrounding paranormal activity and emotional ghosts becomes somewhat repetitive. But the final track’s creative use of thick distorted AutoTune, as well as gritty screams buried in Ben Malone’s eerie production, offers up some interest. It’s in moments like these when Kole leans into the weirdness that she shines the brightest.
With an impressive commitment to theme and cohesion, Haunted is a unique collection on Aotearoa soils. emerson kole’s gloomy sound and sickly-sweet vocal style makes her work highly atmospheric and evocative. Next time you’re looking to satisfy the need for something deliciously unsettling, this EP should be your local go-to.
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About the author Danica Bryant
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Sharply bitter and sickeningly sweet all at once, Danica Bryant is not your ordinary songwriter. Born to the fruitful music scene in Napier, New Zealand, her songs cover intense topics such as adolescence, mental health, sexuality, and young love. Danica Bryant is “all hard guitar and pain-filled howl” (The Hook NZ) – this woman bites back. Bryant played her first gig at age twelve. Her career ripened when Smokefree Rockquest awarded her the National APRA Lyric Award in 2018, for ‘Dizzy’. The following year, her track ‘Sugarbones’ featured on Play It Strange’s annual songwriting compilation album, and she won their national ‘Who Loves Who’ contest covering Aldous Harding’s ‘Horizon’. Bryant was also selected for mentorship by Bic Runga at her Christchurch Art Centre workshops. After opening for Kiwi legends like Jason Kerrison and Paul Ubana Jones, Bryant was cherry picked to support Elton John on his ‘Farewell Yellow Brick Road’
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