BEX Launches New Era with Groovy Pop Single ‘Clearly’

4 October 2024

Auckland-based pop sensation BEX is back with a fresh new sound and an introspective single that marks the beginning of a bold rebrand. Her latest release, Clearly, dropping today, is the first of many tracks showcasing her evolved artistic direction. Known for her thoughtful lyrics and polished pop tunes, BEX’s new single dives deep into themes of identity and self-reflection while embracing a fun, upbeat sonic palette.

Listen Here

Clearly isn’t just another pop track. It’s an affirmation, a mantra to remind listeners—especially young people navigating life’s twists and turns—to stay true to themselves. BEX describes the song as a letter of advice to her younger self, who once struggled with isolation and self-acceptance. Lyrically, the song is rich with relatable themes, offering guidance and encouragement to those grappling with their sense of identity. The catchy hook, “Look through your own eyes,” resonates as a reminder to remain authentic, no matter the pressures.

BEX’s emotional depth is complemented by vibrant, upbeat instrumentation. With a bossa nova groove and layers of guitars, keys, and lush vocal harmonies, Clearly strikes a balance between introspection and joy, transforming heavy emotions into a feel-good anthem. The song’s warm production, which features vintage synthesizers and analog tape, brings a colorful and nostalgic quality, reminiscent of modern alternative pop icons like Clairo, Remi Wolf, and Chappell Roan.

Clearly was crafted during an intimate bedroom studio session on a rainy evening in 2023. In close collaboration with her producer Wongii, BEX was able to create a polished, indie DIY track that’s ready for both headphones and the big stage. The song’s lush arrangements and dynamic mix are a testament to the hours of detailed vocal tracking, recording, and production that went into making it.

This song is designed for live performances, with BEX already gearing up for electrifying shows in celebration of the release. With past performances at renowned venues like Spark Arena, Trusts Arena, and The Tuning Fork, BEX’s live shows promise to be as engaging and energetic as the music itself.

With Clearly, BEX ushers in a new chapter of her career, one defined by a mature, thoughtful approach to both songwriting and sound. Drawing from her formal music studies, BEX’s technical skills shine through in the track’s arrangement, but it’s the emotional sincerity of her lyrics that truly sets her apart.

BEX’s exploration of self and relationships continues to resonate with over-thinkers, dreamers, and romantics alike, as she crafts a space for introspection and emotional connection through her music. As more singles from this era are on the horizon, listeners can expect a steady stream of thoughtfully crafted tunes that blend pop accessibility with lush, introspective depth.

BEX’s Clearly is set to become a staple in the indie pop scene, offering a unique blend of introspective lyricism and feel-good instrumentation. With its catchy hooks and rich textures, Clearly is poised to captivate audiences both on and off the stage.

“Clearly’ is an affirmation and a letter of advice to my younger self, who struggled with her sense of identity. Transforming intense feelings of isolation into a positive outlook, I hope these lyrics can inspire others in similar situations and foster character growth and change in mindsets. The song’s catchy hook, “Look through your own eyes,” is a mantra to always stay true to your character, and I hope it is a relatable reminder that can help listeners. ‘Clearly’ was lyrically inspired by heavy emotions, including my struggles growing up and entering adulthood. However, I hope its groovy instrumentation, jazzy chords, and feel-good vibes offer a unique context for this sentiment.”